Oyuna

London-based OYUNA was founded by Mongolian-born designer Oyuna Tserendorj, blending London’s contemporary edge with the spirit and heritage of the Mongolian steppes. Each timeless cashmere piece is crafted in Mongolia by skilled artisans, with a focus on exceptional craftsmanship and full transparency from fibre to final stitch. Deeply committed to responsible sourcing, OYUNA works to protect Mongolia’s herding communities, nomadic culture, and fragile grasslands. Across womenswear, menswear, and home, the brand creates enduring pieces designed to be treasured for years.